Podium Nutrition is a sports nutrition brand backed by 5X CrossFit games champion and GOAT Matt Fraser and 2021 CrossFit Games winner Justin Medeiros. They provide pre- and post-workout formulas and protein powders designed specifically for high-intensity athletes to help them recover faster.
They needed someone to write a series of high-impact Facebook and Instagram ads to continue driving the exceptional response they’d seen since launching. Matt and Justin are legends in the sport with huge Instagram followings, so I kept the copy focused mostly around them and let their huge influence do the talking.
I’m a CrossFit fan so it was a lot of fun getting to know this brand and learning about existing customers and so I’m excited to see the results once they come in - we’re expecting a sell out!
Deliver a better brand experience with data-led copywriting that puts your customers first. That’s my mission, and how I want to help.
