Brand Messaging + Website Copy

The Leadership Group

B2B | Management Consulting
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The Leadership Group provides part-time Directors to small-and-medium sized companies who are lacking senior leadership, experience and expertise on their teams, but either don’t yet have the need for a full-time Director or simply can’t afford one.

This has been a huge project…a full rebrand and expansion from focusing solely on IT Directors to broader functions including Ops, Marketing, Finance, Data, and more. We started with a branding exercise to nail down the brand repositioning, then overhauled the website design and content to create a modern, vibrant and inviting website that clearly conveys the USP of the brand using conversational, benefit-led, and jargon-free language.

The leadership team are delighted with the progress on this and we’re excited to launch so we can start analysing results and optimising for maximum conversions.

Services
- Brand messaging
- Content strategy
- Website copy

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Grow your brand with copy people love

Deliver a better brand experience with data-led copywriting that puts your customers first. That’s my mission, and how I want to help.

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